ALL ABOUT MATTHILDUR

Stories from the Amazon
Stories from the Amazon
The Amazon rainforest is not just where I live—it is my homeland, my territory, and the source of creation,” says Karin Cairuna with deep pride and emotion. A young woman... Read more...
My Lima
My Lima
There’s an instant sense of familiarity when I look out my window of my apartment in Lima— the vastness of the ocean, sometimes calm and glassy, other times wild and loud.... Read more...
A color for the season
A color for the season
Wimbledon Tennis Tournament has just concluded. While the world´s most prestigious tennis tournament, may not captivate everyone, over the last two weeks, this sport event has offered rich material for... Read more...
The language of Quality
The language of Quality
 The definition“ultra-fast fashion” has been circulating for some time now to describe a business model of fashion involving an extremely rapid production cycle.This mechanism has been—rightfully—heavily criticized for its unsustainable... Read more...
MATTHILDUR x MARK KELLER - THE STORE
MATTHILDUR x MARK KELLER - THE STORE
The question most often asked of me is “Why open a brick-and-mortar store in the digital age?” My answer is always the same and quite simply, “the retail experience as... Read more...
Living the Present
Living the Present
Every collection requires a backdrop that complements the vision of its designs. For myself, creating opportunities to work with nature is what I am drawn to because of my Icelandic... Read more...
ICELAND, stories of inspiration
ICELAND, stories of inspiration
Matthildur explains why she chose photographer ARI MAGG to shoot the SS24 Mood Campaign: “I have followed the professional career of Ari Magg, since he first appeared as a promising young... Read more...
BE SEEN
BE SEEN
What does it mean to be seen? How does it matter in our lives?In the age of social media to be seen is a priority for many but in fact... Read more...
The Art of a Perfect Dress
The Art of a Perfect Dress
There is a dress that makes it perfect.One that draws a feminine silhouette and contours the neckline effortlessly.One that falls on the shoulders and makes comfort and style come together.... Read more...
DRAWING FROM NATURE
DRAWING FROM NATURE
"I will paint what I see" would say Georgia O´Keeffe.  Such clarity and honesty produced some of the most imaginative interpretations of nature; be it the elusive immensity of a... Read more...
MxM Spring/Summer 2024
MxM Spring/Summer 2024
Our Mission at MxM is to provide the most comfortable and timeless shapes for you to enjoy. We assure you that our designs, which are not only exceptional in their... Read more...
Timeless x MATTHILDUR
Timeless x MATTHILDUR
Timeless as defined by the Oxford dictionary is something “not affected by the passage of time or changes in fashion.” As we often say when describing our clothing and our aesthetic,... Read more...
What Makes a Dress Special?
What Makes a Dress Special?
What makes a dress special is undoubtedly the wearer! A dress has to be worn and shown and then it becomes special but when it comes to choosing a gown... Read more...
Why Slow is The Way Forward
Why Slow is The Way Forward
“Slow down you move too fast, you got to make the morning last, just kicking down the cobblestones, looking for fun and feelin’ groovy.”  It was 1966 when Simon and... Read more...
A Powerful Collaboration: MATTHILDUR x Miracle Icons
A Powerful Collaboration: MATTHILDUR x Miracle Icons
Crystals, gems, and stones have been used to heal our mind, body, and soul for as long as we can remember. Whether to cleanse our aura, remove negative energy, or... Read more...
BE SEEN.
BE SEEN.
BE SEEN. What does it mean in the world of MATTHILDUR and MxM? Hopefully in a series of blog posts beginning today we can shed some light on this semi... Read more...
Design Spun in Alpaca Suri: A Conversation About The Incredible Yarn Alpaca Suri
Design Spun in Alpaca Suri: A Conversation About The Incredible Yarn Alpaca Suri
What fascinated me most about working with Alpaca yarn, apart from its luxurious feel, is how sustainable it is. Here in Peru, Alpacas are still raised in their natural environment;... Read more...
MAARTEN SCHETS – the visual partner behind the making of the MATTHILDUR winter mood images
MAARTEN SCHETS – the visual partner behind the making of the MATTHILDUR winter mood images
  “… there is beauty in fashion photography but there is just as much beauty in growing older. There is beauty in untamed nature and, thanks to artists, one can... Read more...
ON LOCATION Art/ Architecture and Nature, what a beautiful combination
ON LOCATION Art/ Architecture and Nature, what a beautiful combination
 El Silencio, a house on the edge of the sea in Punta Hermosa, Peru. I have the pleasure of finally introducing a very special place I envisaged with my partner... Read more...
Globetrotting Over-Packer
Globetrotting Over-Packer
MEET KIM  Kim's a globetrotting executive producer at a film company & a chronic over-packer. Her goal was to fit into one small carry-on bag instead of her usual giant and... Read more...
To feel Fresh and Comfy all Summer
To feel Fresh and Comfy all Summer
Comfy bottoms, slim bottoms, wide bottoms, tight bottoms, having options of different bottoms for different shapes has never been more important to women! It´s incredible to think that such a... Read more...
A Summer Dress Up!
A Summer Dress Up!
  To dress up or down, to dress smart or formal, the use of the word dress as verb makes me smile. To put on clothing these days is in... Read more...
Looking Ahead
Looking Ahead
I strongly believe in living the moment.  It is sometimes hard.  Not to imagine the future is problematic. All that has yet to come is good and a way to grasp the... Read more...
Learning from the past
Learning from the past
In Spring as the temperature rises and the light endures further, we become more imaginative and productive. There is much to be inspired by as we pause to gaze on... Read more...
The Caring Label
The Caring Label
On ways to include sustainable practices in our daily life Washing, rinsing, softening, spinning, drying are familiar practices we follow to care for garments.  Once they’ve been worn, everyday items will... Read more...
The Nature of Linen
The Nature of Linen
As we have come to realize the importance of SUSTAINABILITY, we loved Linen for all the right reasons and today it is one of the most environmentally friendly textiles. When... Read more...
Take Care
Take Care
LOCAL SOURCING has always been distinctive to us at MATTHILDUR  and luckily Peru, where we are based, produces its own natural fibers of the very highest quality. Pima Cotton for... Read more...
Drawing from Art
Drawing from Art
 I am drawn to finding inspiration in art.   During one of my visits to the MOMA in New York I came across ‘The Swimming Pool’, a composition of ultramarine... Read more...
The Language of Nature
The Language of Nature
For Spring Summer '21 our original Safari Print is inspired by brush strokes on canvas and my interpretation of the natural world. Fluid and fragmented strokes, resembling the coat and... Read more...
Textile Memories of Pima Cotton by Susy Dyson
Textile Memories of Pima Cotton by Susy Dyson
A good friend of mine and an enthusiastic MATTHILDUR fan, Susy Dyson, has agreed to contribute to our BLOG POSTS this month. Bringing her own recollections of her father’s legacy,... Read more...
MATTHILDUR and ALPACA YARNS from Peru'
MATTHILDUR and ALPACA YARNS from Peru'
Because our love of the luxurious Suri and Royal alpaca yarns begins in the vast and majestic Andean mountains of Peru today we want to share some interesting facts about... Read more...
Susy Dyson, an extraordinary lady
FASHION COMEBACKS and TIMELESS CLOTHES by Susy Dyson
A good friend of mine and an enthusiastic fan of MATTHILDUR, Susy Dyson, has agreed to contribute to our blog posts this month. Bringing her own recollections and experience as... Read more...
WHAT ABOUT FRENCH TERRY?
WHAT ABOUT FRENCH TERRY?
Soft, comfortable, easy to care for, this midweight fabric has been featured extensively in our winter collections because it allows us to interpret the comfort of lounge wear, its casual functionality with... Read more...
Our Care Label: On Ways to Include Sustainable Practices in Our Daily Life
Our Care Label: On Ways to Include Sustainable Practices in Our Daily Life
Washing, rinsing, softening, spinning, drying are familiar practices we follow to care for garments.  Once they’ve been worn, everyday items will conveniently mix with similar color garments and recover promptly... Read more...
The Local Way
The Local Way
Behind every collection countless factors determine the success of a stylewhich is created within a framework of values that speak to the consumerand society as one.While the “fashion system” has... Read more...
Lyn Slater wearing Matthildur icon sweater named Lyn after the influencer
Elements of Inspiration: Matthildur by Lyn Slater
We are very proud to introduce the MATTHILDUR AW20/21 Collection to our family of devoted friends by reposting this wonderful blog by Lyn Slater. Read more...
Be Comfortable In Jersey
Be Comfortable In Jersey
From the outset, Jersey has been one of our favorite fabrics to manufacture.  Pima Cotton and Tanguis Cotton mixed with Lycra provides a wonderful year round fabric which provides the... Read more...
What Is Slow Fashion & Why Does It Matter?
What Is Slow Fashion & Why Does It Matter?
In this post, we’ll share how the slow fashion movement is helping to resolve some of the negative consequences of the current breakneck pace in the fashion industry. Read more...
Refresh Your Wardrobe
Refresh Your Wardrobe
Our mission is to allow you to dress for your personal style. From blouses, dresses and jackets to sweaters and our best fitting pants and skirts, we offer exceptional, never... Read more...
Icelandic Design + Peruvian Material
Icelandic Design + Peruvian Material
Soft and sensual Peruvian fabrics meet the timeless and modern style of Iceland. Designer Matthildur Halldorsdottir feels that the boundaries between clothing and the body are becoming increasingly blurred. Her... Read more...
Spring/Summer 2020 Collection
Spring/Summer 2020 Collection
The idea to choose Heida Asgeirsdottir as our model came about after reading the book about her, A SHEPHERD AT THE END OF THE WORLD. Heida typifies the MATTHILDUR woman;... Read more...
Pima Cotton: Peruvian Pride
Pima Cotton: Peruvian Pride
MATTHILDUR was founded based on our inherent love and respect for Pima Cotton. Grown in the lush northern coastal valleys of Peru its rich soil provides almost idyllic conditions for... Read more...